What is Whole Brain® Thinking?

The highly validated Whole Brain Model™ is scientifically designed to help people learn to think better.

Herrmann International’s Whole Brain methodology focuses on showing people how to use their whole brain—not just the parts with which they feel most comfortable.

The Herrmann Brain Dominance Instrument® (HBDI®) is based on the award winning research of Ned Herrmann who led the development and validation of the Whole Brain Model to describe how people think. More than a million people worldwide have completed the HBDI, which is at the heart of Herrmann International’s work with Fortune 100 companies and leading academic institutions.

The HBDI evaluates and depicts the degree of preference individuals have for thinking in each of the four brain quadrants:

• Rational—Blue / A / Upper left
• Practical—Green / B / Lower left
• Feeling—Red / C / Lower right
• Experimental—Yellow / D / Upper right

Research has shown that everyone is capable of flexing to less preferred thinking styles and learning the necessary skills to diagnose and adapt to the thinking preferences of others. Presenting information in a way that recognises, respects and is compatible with different preferences is crucial to meeting co-worker, customer and client needs and expectations.