Finding the Whole Brain silver-lining in the current financial cloud

For immediate release - 22 October 2008

To survive the current financial environment businesses in Australia need to adopt Whole Brain® Thinking now more than ever.

Herrmann International, global experts in Whole Brain Thinking, has developed a Whole Brain® Scorecard and Strategic Planning session to provide businesses with an instant analysis of their current position and help those businesses to capitalise on emerging opportunities.

According to Michael Morgan, CEO of Herrmann International Asia, “It’s about maintaining a Whole Brain approach to business management to ensure we don’t throw the baby out with the bath water.  The actions we take now will determine how fit we are for the future.  For example, history has shown that companies who retain staff during tougher financial times will be a step ahead of other companies when the economy rebounds.” 

The typical response to this type of economic crisis is greater government regulation and increased business conservatism.  The danger in an over-regulated and conservative market is that it is too easy to miss the next wave of business opportunities.

Organisations need to maintain a balanced focus, and the Whole Brain Model™ provides a way of doing that both now and for the future.

In this day of doom and gloom and talk of recession and depression, it is imperative to maintain strict financial awareness and to adopt a more intraspective business focus, however, this must be balanced inside a longer-term business strategy for growth.

Prime Minister Rudd and the business leaders are saying with one accord we need to “be making changes ahead of the curve”, and Mr Morgan agrees:

“There has never been a more important time to think through your business strategy in a Whole Brain way.   This downturn will not last forever, and Australian businesses need to be first cab off the rank when things turn around or we will be dominated and controlled by offshore interests.”