Case Studies

Telecom NZ

How Telecom New Zealand used Whole Brain® Thinking to turn contact centres into customer loyalty generators

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Orange Credit Union

Orange Credit Union has an opportunity to surpass all other banking institutions in the Orange region, by providing quality member services in an open, trusting and supportive environment. Central to achieving this objective is building and maintaining a culture of trust within the management team, between staff members and from members to staff.

As Kate Gorell, HR Manager at Orange Credit Union explains, “While the management team were already working effectively as a team, we saw an opportunity to further develop and become role models for our staff. By becoming role models, we are able to demonstrate how we understand the strengths and skills of each member. By utilising our skills more effectively, we are able to target the skills between the teams to maximise team performance.”

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Cookie Time

Every entrepreneurial company reaches a stage in its life when it needs to take a giant transformational step. And sometimes it needs a little outside help. When New Zealand’s iconic snack food company, Cookie Time, decided to lift its game, it turned to Herrmann New Zealand and its partner eTime. Using a Whole Brain® approach they helped Cookie Time articulate its vision and values in a way that everyone in the company could relate to.

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ABC Pharmaceutical Company

ABC is a multinational distributor of pharmaceutical products and services to hospitals, physician’s offices, pharmacies, mail order facilities and alternate care facilities. In Australia, the company also operates a research and development function and employs more than 200 sales representatives. "We used the Whole Brain Model™ to teach the sales rep to know that they will encounter a number of different people with different thinking preferences as part of a normal sales call."

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Integ

Integ partnered with Herrmann International Asia to strengthen the communication skills of its 150-strong employees. The HBDI and Whole Brain Model™ provided Integ with an ‘organising principle’ that when understood, allows each individual to look at others through the model and understand their thinking preferences.

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Whole Brain® Thinking Helps Healthcare Leaders

With 10,000 employees, this 1,100-bed hospital system is one of the largest not-for-profit teaching health systems in the United States. The hospital has landing on such lists as U.S. News and World Report’s ‘America’s Best Hospitals’ and Thomson Reuters ‘100 Top Hospitals’. While already ranked among the elite of America’s hospitals the institution recently embarked on a journey of ‘transformational change’ to reach new levels of clinical and work-place excellence.

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Find out how The Thinking Accelerator featuring HBDIinteractive is developing the next generation of great IBM leaders

With nearly 400,000 employees worldwide, the business was faced with a real concern of finding a way to seamlessly and cost-effectively reach their global leaders at any time, no matter where they may be located. At the same time they wanted to reduce overall expenses and time spent in the classroom.

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Purdue Pharma makes a sales shift with Whole Brain® Thinking

The new way of thinking about ‘thinking’ was embraced by Purdue Pharma in the late 1990s. Since then, approximately 2,000 employees, managers and directors have completed the Herrmann Brain Dominance Instrument® (HBDI®) and learned about harnessing Whole Brain Thinking for better results.

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UGN - How Whole Brain® Thinking fuelled the transformation that saved UGN US$10 million

Integrating a Whole Brain approach into the implementation of the value based management initiative resulted in associate buy-in, which resonated at every level of the company and created a company-wide ownership of and participation in the transformation process.

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Cirque du Soleil

Introducing the concept of Whole Brain® Thinking and the Herrmann Brain Dominance Instrument® (HBDI®) to Cirque helped the organisation understand what makes itself tick, and how to keep that ‘ticking’ functioning at its highest possible level.

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Bendigo Bank

Bendigo Bank, with over 200 bank branches, bucked the trend of banks lurking at the bottom of the top 20 to come in at number four, enjoying a period of goodwill among consumers as it opens yet more community banks in bank free towns and suburbs. “Understanding yourself is the first step. And it’s all done using the Whole Brain Model.”

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Brown-Forman learns to implement 'Killer' marketing ideas

Global liquor giant, Brown-Forman, learns to get creative and think outside the box to implement 'killer' marketing ideas in other markets.

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Professional Services Firm

"One of the greatest achievements of 'the program' is the cumulative effect the knowledge of individual thinking preferences and Whole Brain Thinking has had on the company, and on employees who have been trained to think outside of their thinking-preference comfort zone."

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